Youtube Local Brands - Peru

Total: 29

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Claro Perú canalclaro 47,386 65,315,886

81

Up 2 Movistar Perú canalmovistarperu 51,285 75,619,655

71

Down 3 Banco de Crédito BCP BCP - Banco de Crédito 20,362 53,854,356

70

Up 4 Interbank Interbank Perú 4,476 4,471,876

66

Down 5 Marca PERÚ Marca Perú 57,220 36,116,000

66

Up 6 Samsung Peru Samsung Perú 10,794 34,066,651

61

Down 7 Ripley Perú TiendasRipleyPeru 8,299 26,132,027

60

No variation 8 Milo Milo Perú 797 3,040,685

54

Up 9 CENTRUM Católica CENTRUMCatolica 5,287 755,610

54

Down 10 Congreso de la República del Perú congresoperu 10,933 2,464,158

53

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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