Youtube Local Brands - Peru

Total: 29

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Claro Perú canalclaro 43,880 60,741,143

74

Up 2 Marca PERÚ Marca Perú 56,574 35,939,309

73

Up 3 Banco de Crédito BCP BCP - Banco de Crédito 18,740 48,428,702

72

Down 4 Movistar Perú canalmovistarperu 47,379 69,450,780

72

No variation 5 Congreso de la República del Perú congresoperu 9,520 2,260,495

68

No variation 6 Samsung Peru Samsung Perú 10,297 33,254,370

68

No variation 7 Ripley Perú TiendasRipleyPeru 7,951 24,620,446

62

No variation 8 Milo Milo Perú 791 3,036,597

60

No variation 9 Pilsen Callao Pilsencallaovideos 0 13,476,070

59

No variation 10 Interbank Interbank Perú 3,806 1,268,047

57

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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