Youtube Global Brands - Brezilya

Total: 42

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Magazine Luiza MAGAZINELUIZACOM 780,867 201,092,550

94

Up 2 iFood ifooddelivery 191,816 247,347,407

94

No variation 3 Bradesco bradesco 324,853 347,835,820

91

Up 4 Itaú BancoItau 343,562 413,320,595

90

Up 5 Skol Skol 156,695 122,077,089

86

Up 6 O Boticário boticario 540,909 231,711,269

85

Down 7 Oi (Brasil Telecom) oi 199,264 299,874,146

85

No variation 8 Cacau Show CacauShowBR 29,933 99,162,897

83

No variation 9 Guaraná Antarctica guaranaantarctica 67,132 66,845,587

80

Up 10 Seiiti Arata Arata Academy SPANISH 137,574 4,247,745

79

Down 11 GOL gol 70,452 49,887,195

78

No variation 12 Lacta lactaoficial 31,645 81,273,928

77

Up 13 Natura Brasil naturabemestarbem 216,773 91,013,392

77

Up 14 Eudora Eudora 42,001 8,230,639

76

Down 15 Ambev ambevbrasil 33,710 47,877,521

75

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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