Twitter Local Brands - Kolombiya

Total: 96

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Policía Colombia @PoliciaColombia 1,040,758 8

77

No variation 2 Servicio Nacional de Aprendizaje (Sena) @SENAComunica 647,401 11

75

Up 3 Coca-Cola Colombia @CocaColaCol 432,116 29

72

Up 4 Secretaría de Movilidad de Bogotá @SectorMovilidad 1,270,753 2

71

Up 5 Banco de la República de Colombia @BancoRepublica 261,471 5

70

Up 6 Bancolombia @Bancolombia 242,320 8

69

Down 7 Centro Democrático @CeDemocratico 207,802 13

68

No variation 8 Instituto Humboldt @inst_humboldt 52,950 17

68

No variation 9 Latam Colombia @LATAM_CO 606,177 0

67

No variation 10 Eluniversal Colombia @ElUniversalCtg 306,141 1

67

No variation 11 Secretaría de Movilidad de Medellín @sttmed 495,343 0

66

Up 12 Trampos Colombia @trampos 105,279 0

65

Down 13 Movistar Colombia @MovistarCo 272,714 0

64

No variation 14 Laopinion Colombia @laopinioncucuta 127,451 0

63

No variation 15 Uriel @AerocivilCol 99,807 2

62

No variation 16 Olimpicastereo Colombia @OlimpicaStereo 122,685 0

61

No variation 17 MasterCard Colombia @MastercardCol 306,104 0

61

No variation 18 Universia Colombia @UniversiaCol 45,439 0

59

No variation 19 andresduke @andresduke 90,076 1

59

Up 20 Lanacion Colombia @PrensaLaNacion 45,853 0

58

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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