Twitter Global Brands - İsviçre

Total: 124

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 FIFA @FIFAcom 11,610,118 107

89

No variation 2 World Health Organization (WHO) @WHO 4,084,206 215

87

No variation 3 WWF (World Wide Fund for Nature) @WWF 3,867,007 166

86

No variation 4 World Economic Forum @wef 3,218,593 36

84

No variation 5 OHCHR (Office of the United Nations High Commissioner for Human Rights) @UNHumanRights 1,847,922 127

83

Up 6 International Committee of the Red Cross - ICRC @ICRC 2,186,495 82

81

Down 7 Christian Louboutin @LouboutinWorld 3,002,068 44

80

Up 8 Hublot Genève @Hublot 642,451 31

72

Down 9 UBS @UBS 342,148 29

72

Up 10 Doctors Without Borders/ Médecins Sans Frontières (MSF) @MSF 102,868 59

71

Down 11 Audemars Piguet @AudemarsPiguet 190,329 76

71

Down 12 International Labour Organization (ILO) @ilo 101,844 46

71

Up 13 World Trade Organization @wto 307,741 10

70

Down 14 TAG Heuer @TAGHeuer 370,463 16

70

Down 15 Novartis @Novartis 228,071 8

70

Down 16 The Global Fund @GlobalFund 172,118 18

70

No variation 17 Patrón Tequila @Patron 235,673 47

69

Down 18 IWC Watches @IWC 160,775 30

69

Down 19 IATA @IATA 158,942 9

68

No variation 20 ABB @ABBgroupnews 124,721 20

68

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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