Twitter Global Brands - İsviçre

Total: 124

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 FIFA @FIFAcom 11,727,430 949

94

No variation 2 World Health Organization (WHO) @WHO 4,193,775 669

90

No variation 3 WWF (World Wide Fund for Nature) @WWF 3,920,574 148

86

No variation 4 OHCHR (Office of the United Nations High Commissioner for Human Rights) @UNHumanRights 1,882,243 227

85

No variation 5 World Economic Forum @wef 3,250,345 30

84

No variation 6 Christian Louboutin @LouboutinWorld 3,040,795 86

83

No variation 7 International Committee of the Red Cross - ICRC @ICRC 2,261,851 54

81

No variation 8 Hublot Genève @Hublot 652,757 34

74

Up 9 Kit Kat @KITKAT 380,625 69

72

No variation 10 TAG Heuer @TAGHeuer 374,003 22

72

Down 11 Credit Suisse @CreditSuisse 311,519 22

71

No variation 12 World Trade Organization @wto 311,713 13

71

Down 13 Novartis @Novartis 229,882 11

71

Up 14 Roche @Roche 171,567 15

71

Up 15 Doctors Without Borders/ Médecins Sans Frontières (MSF) @MSF 104,657 47

71

Up 16 International Labour Organization (ILO) @ilo 104,142 36

71

Down 17 IATA @IATA 160,843 19

70

Down 18 Jaeger-LeCoultre @jaegerlecoultre 160,312 37

70

Up 19 IWC Watches @IWC 162,141 33

70

Down 20 UBS @UBS 353,841 9

69

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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