Twitter Global Brands - Hollanda

Total: 151

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Adidas Originals @adidasoriginals 3,852,889 693

89

Up 2 Tommy Hilfiger @TommyHilfiger 1,462,614 1,386

88

Down 3 Greenpeace @Greenpeace 1,706,594 177

87

No variation 4 Shell @Shell 481,029 30

75

No variation 5 KLM @KLM 2,284,958 0

72

No variation 6 Philips @Philips 343,601 19

71

No variation 7 I amsterdam @Iamsterdam 364,992 14

71

No variation 8 Yoast @yoast 104,998 3

67

No variation 9 G-Star Raw @GStarRAW 100,352 11

65

No variation 10 Booking @bookingcom 122,336 2

63

Up 11 Ultimaker @Ultimaker 41,489 4

62

No variation 12 3D Hubs @3DHubs 24,522 7

62

Down 13 Twitter Counter @thecounter 72,846 1

61

No variation 14 ING Group @ING_news 23,102 13

61

No variation 15 Heineken @Heineken 149,180 0

60

Up 16 Wetransfer @WeTransfer 30,202 5

60

Down 17 NXP Semiconductors @NXP 36,217 2

59

Up 18 AkzoNobel @AkzoNobel 19,661 4

58

Down 19 Hunkemöller @Hunkemoller 27,135 6

58

No variation 20 Usabilla @usabilla 13,215 1

57

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

View more

2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
View more

3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

View more