Twitter Global Brands - Almanya

Total: 317

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Mercedes-Benz @MercedesBenz 2,249,706 100

88

No variation 2 BMW @BMW 1,535,001 105

82

Up 3 Puma @PUMA 1,556,545 40

82

Down 4 Porsche @Porsche 1,603,659 123

81

No variation 5 Adidas @adidas 3,278,197 56

80

No variation 6 ESA/Hubble @HUBBLE_space 505,925 170

80

No variation 7 adidas Running @adidasrunning 1,065,421 25

77

Up 8 Transparency International @anticorruption 170,868 43

74

Down 9 Hugo Boss @HUGOBOSS 693,800 22

74

No variation 10 BMW i @BMWi 334,668 40

73

Up 11 adidas Basketball @adidasHoops 517,215 41

72

Down 12 SAP @SAP 227,831 10

72

No variation 13 Lufthansa @lufthansa 363,668 15

71

No variation 14 Deutsche Bank @DeutscheBank 678,253 4

71

No variation 15 Siemens @Siemens 129,807 35

70

No variation 16 Siemens Energy & Automation @Siemens_Energy 117,246 12

70

Up 17 BMW Motorrad @BMWMotorrad 156,940 13

69

Down 18 Karl Lagerfeld @KarlLagerfeld 1,489,670 0

68

No variation 19 Bayer @Bayer 138,534 7

67

No variation 20 Germany Tourism @GermanyTourism 45,891 13

66

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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