Twitter Global Brands - Fransa

Total: 470

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Chanel @CHANEL 13,392,977 450

89

No variation 2 Louis Vuitton @LouisVuitton 7,064,669 195

87

No variation 3 Christian Dior @Dior 8,145,489 102

85

No variation 4 Unesco (United Nations Educational, Scientific & Cultural Organization) @UNESCO 2,831,884 103

84

No variation 5 Yves Saint Laurent @YSL 4,025,297 50

82

No variation 6 ESA (European Space Agency) @esa 785,540 48

79

Up 7 Sephora @Sephora 2,070,537 16

77

Up 8 Jean Paul Gaultier @JPGaultier 1,512,826 18

75

Down 9 FNAC @Fnac 204,754 206

75

No variation 10 Lacoste @LACOSTE 1,029,208 16

75

Up 11 Cartier @Cartier 396,933 84

74

No variation 12 Givenchy @givenchy 900,672 25

73

Down 13 Total @Total 703,935 23

72

No variation 14 Paris Tourist Office @ParisJeTaime 287,940 25

71

No variation 15 Orange @orange 244,962 25

71

No variation 16 Balenciaga @BALENCIAGA 713,567 11

70

Up 17 Orange Business Services @orangebusiness 111,168 11

68

Down 18 Peugeot @Peugeot 134,533 24

68

Down 19 Maison Martin Margiela @Margiela 276,738 12

67

Up 20 Kenzo @kenzo 312,545 7

67

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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