Twitter Global Brands - Brezilya

Total: 77

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Petrobras @petrobras 511,292 4

68

No variation 2 GOL @VoeGOLoficial 619,765 1

66

No variation 3 Itaú @itau 579,562 0

66

Up 4 O Boticário @oBoticario 162,294 26

66

Down 5 AZUL - Linhas Aéreas Brasileiras @azulinhasaereas 350,687 1

65

Down 6 Ruffles Brasil @Ruffles_Oficial 62,758 51

64

No variation 7 Skol @skol 223,073 5

63

Down 8 Banco do Brasil @BancodoBrasil 134,320 0

63

Down 9 Cacau Show @cacaushow 232,586 2

63

Up 10 decolar.com @Decolar 211,247 0

62

Down 11 Bradesco @Bradesco 114,887 0

62

Up 12 Magazine Luiza @magazineluiza 146,517 0

62

Down 13 Natura Brasil @naturanet 74,419 3

61

No variation 14 Oi (Brasil Telecom) @digaoi 91,693 0

59

No variation 15 Osklen @osklen 128,306 0

58

No variation 16 ADR Sales & Concepts @AJdeRaaf 59,109 0

58

No variation 17 Pão de Açúcar @paodeacucar 68,961 0

57

No variation 18 Garoto @Garoto 341,362 0

57

No variation 19 Via Marte @viamarte 28,495 0

56

No variation 20 Ericstips @ericstips 34,481 0

56

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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