Twitter Global Brands - Belçika

Total: 138

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 European Commission @EU_Commission 844,761 100

81

No variation 2 North Atlantic Treaty Organization (NATO) @NATO 496,323 154

79

No variation 3 Govern legítim de Catalunya @catalan_gov 173,320 823

74

No variation 4 Brussels Airlines @FlyingBrussels 37,815 15

62

Up 5 ESCP Europe @ESCPeurope 24,658 3

59

Down 6 Eurostar @Eurostar 52,698 0

58

No variation 7 Anheuser-Busch InBev @abinbev 27,786 9

58

Up 8 BNP Paribas CARDIF @bnpp_cardif 5,121 8

54

Down 9 KBC Bank @KBC_BE 8,986 8

54

No variation 10 StrongView @Selligent 7,153 1

53

No variation 11 Seolius @Seolius 4,159 0

52

No variation 12 Marcom World @MMediamarketing 8,826 0

51

Up 13 IAB-Europe @IABEurope 3,326 0

50

Down 14 Le Pain Quotidien @LePainQuotidien 5,509 0

50

Down 15 Euro NCAP @EuroNCAP 7,470 0

50

Down 16 DearMedia @DuvalUnionC 1,584 5

49

No variation 17 Stella Artois @StellaArtois 44,435 0

49

Up 18 The Reference @TheReference 2,786 0

48

Down 19 adform @adform 2,492 0

48

No variation 20 Dirk Bikkembergs @DirkBikkembergs 4,238 1

48

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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