Linkedin Local Brands - Brezilya

Total: 50

  # PROFILE FOLLOWERS INTERACTIONS (IN LAST 10 ITEMS) ranking
No variation 1 FGV FGV 577,762 995

96

No variation 2 BM&FBOVESPA BM&FBOVESPA 127,653 850

91

No variation 3 Nubank Nubank 43,893 4,762

91

No variation 4 Lojas Renner Lojas Renner 197,814 844

87

Up 5 Santander Brasil Santander Brasil 39,585 2,463

85

Down 6 MRV Engenharia MRV Engenharia 83,103 2,885

84

No variation 7 Resultados Digitais Resultados Digitais 12,559 110

84

No variation 8 Porto Seguro Porto Seguro 120,609 4,258

81

Up 9 Sicredi Sicredi 59,957 2,094

77

Down 10 Empregos Brasil Empregos Brasil 34,344 192

76

Up 11 C&A Brasil C&A Brasil 52,059 3,376

76

Down 12 Ipiranga Ipiranga 49,569 2,528

76

Up 13 Vivo Vivo 96,836 447

72

Down 14 Samba Tech Samba Tech 12,207 83

72

No variation 15 Caixa Econômica Federal Caixa Econômica Federal 63,569 441

71

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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