Instagram Brands & Organisations

  # PROFILE FOLLOWERS ACTIVITY (INTERACTIONS IN LAST 10 PHOTOS) ranking
No variation 1 Nike Football nikefootball 31,216,632 4,122,885

100

No variation 2 Nike nike 75,736,363 2,467,732

99

No variation 3 Victoria's Secret victoriassecret 58,600,820 1,302,132

98

No variation 4 Gucci gucci 20,652,391 1,036,492

98

No variation 5 GoPro gopro 13,574,493 1,775,160

96

Up 6 Adidas Originals adidasoriginals 24,167,718 962,905

95

Down 7 Starbucks starbucks 15,993,453 1,027,138

94

Down 8 H&M hm 24,218,027 1,647,131

94

Up 9 Tiffany & Co tiffanyandco 7,980,137 295,709

94

No variation 10 BMW bmw 14,618,109 1,403,484

94

Down 11 MAC Cosmetics maccosmetics 17,583,163 370,307

94

Up 12 Audi of America audi 10,191,982 1,439,800

93

Down 13 PlayStation playstation 9,753,678 1,613,865

93

Up 14 Victoria's Secret Pink vspink 7,868,224 1,250,871

92

Up 15 Urban Outfitters urbanoutfitters 7,728,970 515,180

92

Down 16 Mercedes-Benz mercedesbenz 12,200,019 1,051,491

92

Down 17 Red Bull redbull 8,189,604 501,608

92

Down 18 Forever 21 forever21 14,323,224 603,371

92

No variation 19 Vans vans 10,035,244 1,593,350

92

Up 20 Lamborghini lamborghini 11,547,706 2,313,680

91


Largest growth on Instagram (Last 30 days)


# Profile   Difference
1 Metrodeal metrodeal

0
2 Omnicom Group omnicom

0
3 Thatgrapejuice thatgrapejuice

0
4 BareMinerals by Bare Escentuals bareminerals

0
5 Glovo glovo_es

0

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Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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