Facebook Local Brands - Venezuela

Total: 28

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Movistar Venezuela Movistar Venezuela 1,278,971 422

67

No variation 2 Cinex Cinex 346,139 434

64

Up 3 Psuv Venezuela Psuv Venezuela 259,927 470

64

Down 4 Banesco Banesco 216,757 414

62

No variation 5 Nestlé Venezuela Nestlé Venezuela 110,145 205

58

No variation 6 BBVA Provincial BBVA Provincial 174,814 99

58

No variation 7 Despegar Venezuela Despegar Venezuela 324,292 145

56

No variation 8 Mrw Venezuela Mrw Venezuela 6,237 1,232

55

No variation 9 Ministerio de Turismo de Venezuela Ministerio de Turismo de Venezuela 17,840 269

55

No variation 10 Banco de Venezuela Banco de Venezuela 147,390 9

52

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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