Facebook Local Brands - Peru

Total: 53

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Samsung Peru Samsung Peru 2,856,791 79,233

83

Down 2 Movistar Perú Movistar Perú 4,407,311 50,574

83

No variation 3 Pilsen Callao Pilsen Callao 1,252,059 94,501

81

No variation 4 Latam Perú Latam Perú 1,722,814 22,914

79

No variation 5 Marca PERÚ Marca PERÚ 1,781,114 4,341

74

Up 6 Ripley Perú Ripley Perú 2,535,786 1,923

73

Down 7 Nissan Perú Nissan Perú 627,651 9,740

73

Down 8 Unmsm Perú Unmsm Perú 417,103 5,829

71

No variation 9 Interbank Interbank 1,747,349 1,113

71

No variation 10 Banco de Crédito BCP Banco de Crédito BCP 1,304,169 1,700

71

No variation 11 Milo Milo 74,837 26,062

70

Up 12 Libero Perú Libero Perú 859,046 1,118

70

Down 13 Diners Club Perú Diners Club Perú 517,936 2,685

69

Down 14 Hawaiian Tropic Perú Hawaiian Tropic Perú 133,798 13,399

69

No variation 15 Cinestar Cinemas Cinestar Cinemas 370,588 1,911

68

Up 16 Elpopular Perú Elpopular Perú 317,166 845

67

No variation 17 Netjoven Perú Netjoven Perú 380,674 682

66

Down 18 Bn Perú Bn Perú 367,706 1,121

66

No variation 19 Rosatel Rosatel 377,257 669

65

No variation 20 Universidad Cientifica del Sur Universidad Cientifica del Sur 150,878 1,897

65

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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