Facebook Local Brands - Peru

Total: 53

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Movistar Perú Movistar Perú 4,366,320 142,884

86

No variation 2 Samsung Peru Samsung Peru 2,802,154 37,045

81

No variation 3 Pilsen Callao Pilsen Callao 1,233,449 65,133

80

Up 4 Marca PERÚ Marca PERÚ 1,751,482 14,346

77

Up 5 Diners Club Perú Diners Club Perú 516,921 16,137

74

Down 6 Cineplanet Cineplanet 1,980,708 3,170

74

Up 7 Ripley Perú Ripley Perú 2,482,622 2,981

74

Down 8 Nissan Perú Nissan Perú 506,813 14,839

74

Down 9 Libero Perú Libero Perú 839,426 5,672

74

Down 10 Latam Perú Latam Perú 1,693,263 2,314

73

No variation 11 Interbank Interbank 1,711,066 1,654

72

Up 12 Milo Milo 71,516 22,811

70

Down 13 Claro Perú Claro Perú 4,306,888 209

69

Up 14 Unmsm Perú Unmsm Perú 412,142 1,833

68

No variation 15 Hawaiian Tropic Perú Hawaiian Tropic Perú 134,216 8,703

68

Down 16 Rosatel Rosatel 365,825 1,541

68

Down 17 Bn Perú Bn Perú 362,714 1,510

67

Up 18 Universidad Cientifica del Sur Universidad Cientifica del Sur 148,456 3,240

67

Down 19 Banco de Crédito BCP Banco de Crédito BCP 1,282,770 286

67

Up 20 Congreso de la República del Perú Congreso de la República del Perú 295,042 1,077

66

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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