Facebook Local Brands - Meksika

Total: 221

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Sony Pictures Mexico Sony Pictures Mexico 3,532,301 185,200

86

Up 2 Volkswagen de México Volkswagen de México 4,917,735 107,085

85

Down 3 Corona México Corona México 7,031,623 67,064

85

Down 4 Cerveza Victoria México Cerveza Victoria México 3,112,859 84,964

83

Down 5 Starbucks Mexico Starbucks Mexico 3,793,244 66,171

83

No variation 6 Converse Mexico Converse Mexico 5,465,961 26,570

82

Up 7 Toyota México Toyota México 3,486,042 31,370

81

Down 8 Cerveza Tecate Cerveza Tecate 2,901,950 45,386

81

Up 9 Cinépolis Cinépolis 11,349,633 7,091

81

Up 10 Andrea Andrea 4,706,207 18,114

80

Down 11 PlayStation Latinoamérica PlayStation Latinoamérica 3,932,051 18,930

80

Up 12 Chokis Chokis 1,187,953 54,018

79

Up 13 Mary Kay de México Mary Kay de México 3,658,743 16,306

79

Down 14 Sams Club México Sams Club México 4,905,989 9,826

79

Up 15 Lyncott Lyncott 1,234,574 39,670

79

Down 16 UNAM UNAM 1,903,376 19,855

79

No variation 17 El Palacio de Hierro El Palacio de Hierro 3,559,466 9,638

78

Up 18 Kotex México Kotex México 2,992,467 7,590

77

Up 19 Samsung Mexico Samsung Mexico 4,659,172 4,538

77

Up 20 Sony Mobile MX Sony Mobile MX 2,485,841 8,128

76

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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