Facebook Local Brands - İtalya

Total: 327

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Kinder Cioccolato Kinder Cioccolato 2,869,924 37,349

81

No variation 2 Galbani Galbani 1,746,402 48,910

80

No variation 3 Durex Italia Durex Italia 973,038 122,025

79

No variation 4 Carrefour Italia Carrefour Italia 1,223,474 36,314

79

Up 5 Audi Italia Audi Italia 1,489,851 14,139

77

Up 6 Pinomessina Italia Pinomessina Italia 705,993 22,284

76

Up 7 BMW Italia BMW Italia 902,879 16,436

76

Down 8 Samsung Italia Samsung Italia 2,451,119 5,128

75

No variation 9 Land Rover Italia Land Rover Italia 584,617 21,640

75

Up 10 Focus Italia Focus Italia 1,277,010 7,916

75

Down 11 Ilmeteo Italia Ilmeteo Italia 3,270,305 2,071

75

Up 12 Homeaway Italia Homeaway Italia 177,352 33,767

74

No variation 13 Subito Italia Subito Italia 825,305 8,375

73

Down 14 Renault Italia Renault Italia 544,254 8,848

73

Up 15 Lindor Italia Lindor Italia 305,862 14,220

72

Up 16 nau! nau! 122,325 29,925

72

No variation 17 Ansa Italia Ansa Italia 1,179,996 2,438

72

Down 18 Lancome Italia Lancome Italia 458,623 8,376

72

Down 19 Greenpeace Italia Greenpeace Italia 618,936 6,287

72

Up 20 IKEA Italia IKEA Italia 1,400,580 2,596

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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