Facebook Local Brands - İtalya

Total: 316

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Kinder Cioccolato Kinder Cioccolato 2,880,154 28,417

80

No variation 2 Galbani Galbani 1,747,054 28,692

79

Up 3 Ilmeteo Italia Ilmeteo Italia 3,294,590 7,631

78

Up 4 Focus Italia Focus Italia 1,288,748 23,632

78

No variation 5 Pandora Italia Pandora Italia 1,118,750 23,895

77

Down 6 Durex Italia Durex Italia 970,245 122,259

77

Down 7 Audi Italia Audi Italia 1,492,553 12,932

77

Down 8 BMW Italia BMW Italia 904,915 17,978

76

Down 9 Volkswagen Italia Volkswagen Italia 1,389,921 11,610

76

No variation 10 Pinomessina Italia Pinomessina Italia 732,379 15,295

76

No variation 11 Greenpeace Italia Greenpeace Italia 626,184 15,975

75

Down 12 Carrefour Italia Carrefour Italia 1,257,629 7,965

75

Down 13 Samsung Italia Samsung Italia 3,393,031 3,240

75

Up 14 Mazda Italia Mazda Italia 266,256 34,702

74

Down 15 Land Rover Italia Land Rover Italia 590,727 14,187

74

Up 16 Leroymerlin Italia Leroymerlin Italia 726,200 8,947

74

No variation 17 Today Italia Today Italia 2,419,351 1,725

74

Down 18 Nivea Italia Nivea Italia 858,633 10,723

73

Up 19 nau! nau! 123,312 45,510

73

Down 20 Lindor Italia Lindor Italia 307,349 18,971

73

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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