Facebook Local Brands - Hindistan

Total: 243

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cadbury 5 Star Cadbury 5 Star 3,323,619 1,002,292

89

No variation 2 ICICI Bank ICICI Bank 5,073,443 462,482

89

Up 3 Bharatiya Janata Party (BJP) Bharatiya Janata Party (BJP) 13,503,826 71,047

87

Down 4 Gillette India Gillette India 2,955,074 633,609

87

Down 5 Yes Bank Yes Bank 6,405,985 106,687

85

Up 6 Axis Bank Axis Bank 3,337,846 136,093

85

Down 7 Domino's Pizza India Domino's Pizza India 7,041,183 48,756

84

Up 8 State Bank of India State Bank of India 13,652,688 17,829

83

Down 9 Colgate India Colgate India 2,776,943 106,323

83

No variation 10 eBay India eBay India 3,757,300 64,030

83

No variation 11 Indian National Congress Indian National Congress 4,295,917 35,801

82

Up 12 Cafe Coffee Day Cafe Coffee Day 4,646,666 36,623

82

Down 13 LIC India Forever LIC India Forever 5,770,548 24,775

81

No variation 14 National Geographic Channel India National Geographic Channel India 8,664,150 10,853

80

Up 15 Pepsi India Pepsi India 4,497,571 18,614

79

Up 16 Shoppers Stop Shoppers Stop 10,423,505 4,679

79

Down 17 Kurkure Kurkure 2,964,820 64,221

79

Up 18 Lay's India Lay's India 3,373,073 20,457

78

No variation 19 Aircel India Aircel India 9,898,969 4,156

78

Up 20 Maybelline New York India Maybelline New York India 3,485,909 12,061

78

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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