Facebook Local Brands - Fransa

Total: 413

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Volkswagen France Volkswagen France 767,631 65,829

79

Up 2 Nutella France Nutella France 2,955,738 13,250

78

Down 3 M&M's France M&M's France 2,319,112 13,850

77

Up 4 Institut National de l'Audiovisuel (INA) Institut National de l'Audiovisuel (INA) 686,255 27,045

77

Up 5 Nocibé France Nocibé France 707,421 32,605

77

Down 6 Garnier France Garnier France 510,118 40,638

77

Down 7 Orangina Orangina 990,649 25,239

77

Up 8 Greenpeace France Greenpeace France 439,363 20,273

75

Down 9 Lancome France Lancome France 314,324 32,148

75

Up 10 Coca-Cola France Coca-Cola France 3,285,447 2,691

74

Down 11 Audi France Audi France 594,569 12,361

74

Down 12 European Parliament European Parliament 317,180 20,244

74

Up 13 htc france htc france 283,568 19,168

73

Up 14 Gendarmerie Nationale Française Gendarmerie Nationale Française 551,554 7,449

73

Down 15 AXA France AXA France 200,586 31,604

73

Down 16 Maggi France Maggi France 365,334 35,431

73

Up 17 Bioderma France Bioderma France 455,533 10,090

73

Up 18 Largus France Largus France 262,456 13,705

73

Up 19 Police France Police France 518,859 7,921

72

Down 20 BMW France BMW France 572,499 6,400

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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