Facebook Local Brands - Kolombiya

Total: 98

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Baileys Colombia Baileys Colombia 371,906 70,197

77

No variation 2 Latam Colombia Latam Colombia 1,209,363 6,175

74

Up 3 Policía Colombia Policía Colombia 1,354,273 3,553

73

Up 4 Centro Democrático Centro Democrático 291,794 16,048

73

Down 5 Cerveza Poker Cerveza Poker 1,121,652 6,034

73

No variation 6 Carulla Carulla 780,980 1,718

70

Up 7 Eluniversal Colombia Eluniversal Colombia 468,702 2,110

69

Down 8 Movistar Colombia Movistar Colombia 1,781,168 630

69

No variation 9 Servicio Nacional de Aprendizaje (Sena) Servicio Nacional de Aprendizaje (Sena) 623,141 1,194

68

Up 10 Rcn Colombia Rcn Colombia 381,248 1,321

68

No variation 11 Toyota Colombia Toyota Colombia 44,671 13,899

67

Down 12 Chapstick Colombia Chapstick Colombia 148,206 5,177

67

No variation 13 Americanino Colombia Americanino Colombia 285,911 1,267

66

No variation 14 Alkosto Colombia Alkosto Colombia 504,071 546

66

Up 15 Laopinion Colombia Laopinion Colombia 252,245 493

64

Down 16 Nissan Colombia Nissan Colombia 177,594 669

64

Up 17 FloresparaColombia FloresparaColombia 75,440 3,966

64

Down 18 Dafiti Colombia Dafiti Colombia 685,664 133

64

Up 19 CH Chevignon (Latinoamérica) CH Chevignon (Latinoamérica) 298,989 320

63

Up 20 Universidad Jorge Tadeo Lozano Universidad Jorge Tadeo Lozano 68,307 1,231

63

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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