Facebook Local Brands - Chili

Total: 60

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Movistar Chile Movistar Chile 997,085 14,096

76

No variation 2 Mundo LG Chile Mundo LG Chile 1,617,257 6,461

75

No variation 3 MasterCard Chile MasterCard Chile 480,141 9,881

72

Up 4 Telepizza Chile Telepizza Chile 479,876 8,671

72

Down 5 Lan Airlines Spain Lan Airlines Spain 291,397 8,058

71

No variation 6 Cine Hoyts Chile Cine Hoyts Chile 537,076 3,559

71

No variation 7 Americanino Chile Americanino Chile 433,710 4,308

70

Up 8 Ripley Chile Ripley Chile 1,421,077 1,042

70

Up 9 Pcfactory Chile Pcfactory Chile 246,115 2,699

67

Up 10 Ministerio de Educación - Chile Ministerio de Educación - Chile 272,410 1,587

67

Down 11 Larojadeportes Chile Larojadeportes Chile 914,457 344

66

Down 12 Zmart Chile Zmart Chile 411,806 778

66

No variation 13 LATAM Airlines Chile LATAM Airlines Chile 1,032,384 188

65

Up 14 Gobierno de Chile Gobierno de Chile 194,016 646

64

Up 15 Cocha Cocha 250,919 625

64

Down 16 Dafiti Chile Dafiti Chile 648,930 118

63

No variation 17 Laborum Chile Laborum Chile 143,278 824

63

Up 18 Uchile Chile Uchile Chile 114,976 714

63

Down 19 Elcachondeo Chile Elcachondeo Chile 130,463 607

62

No variation 20 Shoshan Chile Shoshan Chile 61,933 964

62

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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