Facebook Local Brands - Chili

Total: 62

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 PC Factory PC Factory 262,645 27,452

81

Up 2 Movistar Chile Movistar Chile 1,014,129 2,815

79

Up 3 Lan Airlines Spain Lan Airlines Spain 305,797 7,260

78

Up 4 Ripley Chile Ripley Chile 1,449,295 1,495

78

Down 5 Mundo LG Chile Mundo LG Chile 1,639,457 1,363

78

No variation 6 Americanino Chile Americanino Chile 435,650 1,815

75

Up 7 Cine Hoyts Chile Cine Hoyts Chile 546,191 748

73

Down 8 Gobierno de Chile Gobierno de Chile 213,670 1,961

73

Up 9 Dafiti Chile Dafiti Chile 685,730 478

73

Down 10 Drive Drive 118,258 6,280

72

Up 11 LATAM Airlines Chile LATAM Airlines Chile 1,071,881 209

72

Up 12 Movilh Chile Movilh Chile 106,781 2,460

72

No variation 13 Telepizza Chile Telepizza Chile 481,637 425

71

Down 14 Elcachondeo Chile Elcachondeo Chile 130,776 915

71

Down 15 Zmart Chile Zmart Chile 418,845 289

70

Down 16 Ministerio de Educación - Chile Ministerio de Educación - Chile 288,667 460

70

Down 17 Uchile Chile Uchile Chile 117,672 682

69

No variation 18 Cocha Cocha 257,014 292

68

Down 19 Shoshan Chile Shoshan Chile 62,275 889

68

Down 20 Laborum Chile Laborum Chile 149,560 316

67

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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