Facebook Global Brands - İsviçre

Total: 110

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Rolex Rolex 6,324,653 109,023

93

Up 2 Audemars Piguet Audemars Piguet 1,460,423 129,500

90

Down 3 Patrón Tequila Patrón Tequila 4,299,105 52,475

90

Up 4 Christian Louboutin Christian Louboutin 3,327,006 20,227

87

Down 5 Tissot Tissot 1,574,427 42,162

87

No variation 6 IWC Watches IWC Watches 1,793,832 26,807

86

Up 7 Hublot Genève Hublot Genève 3,825,205 10,737

86

Down 8 Milka Milka 9,350,122 7,026

85

Down 9 WWF (World Wide Fund for Nature) WWF (World Wide Fund for Nature) 3,035,059 13,036

85

Up 10 TAG Heuer TAG Heuer 3,094,824 8,731

84

Up 11 FIFA FIFA 3,491,182 5,752

83

Up 12 Mammut Mammut 694,226 17,270

82

Down 13 Longines Longines 2,106,399 5,261

82

Up 14 World Economic Forum World Economic Forum 4,744,812 1,415

82

Up 15 MSC Cruises MSC Cruises 4,428,802 3,059

82

Down 16 Kit Kat Kit Kat 26,316,544 466

82

Up 17 Nescafé Nescafé 36,556,828 316

81

Up 18 Doctors Without Borders/ Médecins Sans Frontières (MSF) Doctors Without Borders/ Médecins Sans Frontières (MSF) 1,373,109 4,593

81

No variation 19 Jaeger-LeCoultre Jaeger-LeCoultre 732,419 9,034

80

Up 20 Napapijri Napapijri 578,009 11,439

80

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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