Facebook Global Brands - İspanya

Total: 1606

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Zara Zara 26,116,428 18,901

91

Up 2 Estrella Damm Estrella Damm 772,459 211,957

88

Down 3 Pull & Bear Pull & Bear 6,433,858 22,681

88

Down 4 Desigual Desigual 7,340,955 14,859

87

No variation 5 Hawkers Hawkers 6,144,216 10,669

86

Up 6 Mango Mango 10,734,728 4,926

85

Down 7 Massimo Dutti Massimo Dutti 3,764,828 12,570

85

No variation 8 Bershka Bershka 10,702,625 3,034

84

No variation 9 Torres Torres 749,840 36,922

83

No variation 10 Stradivarius Stradivarius 5,105,548 3,758

82

Up 11 BBVA BBVA 18,775,115 1,000

82

Up 12 Riu Hotels & Resorts Riu Hotels & Resorts 1,324,355 8,519

81

Up 13 L´Óreal Professionnel L´Óreal Professionnel 5,908,263 1,842

81

Down 14 Tous Tous 1,557,938 6,353

80

Down 15 Chupa Chups Chupa Chups 6,716,484 3,922

80

No variation 16 Lacasitos Lacasitos 760,449 13,309

80

Down 17 Cruzcampo Cruzcampo 367,197 21,430

80

Down 18 Zara Home Zara Home 2,042,720 3,191

79

Down 19 Conguitos Conguitos 458,009 18,854

79

No variation 20 Royal Caribbean España Royal Caribbean España 4,305,614 2,102

79

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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