Facebook Global Brands - Hollanda

Total: 111

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Shell Shell 7,449,709 93,248

93

No variation 2 Philips Philips 9,168,032 55,018

91

No variation 3 Tommy Hilfiger Tommy Hilfiger 11,888,412 16,413

89

No variation 4 IKEA Foundation IKEA Foundation 1,264,387 99,090

88

Up 5 Adidas Originals Adidas Originals 31,510,104 1,780

86

Down 6 G-Star Raw G-Star Raw 2,336,041 18,974

85

No variation 7 Greenpeace Greenpeace 2,896,211 12,602

85

Up 8 PrimaDonna PrimaDonna 234,106 7,200

76

Up 9 Suitsupply Suitsupply 468,490 3,725

75

Up 10 Orangina International Orangina International 1,550,639 1,340

75

Up 11 Viktor & Rolf Viktor & Rolf 323,836 3,357

75

Up 12 Ketel One Ketel One 917,631 1,148

75

Down 13 Booking Booking 8,430,376 85

75

Up 14 Hunkemöller Hunkemöller 1,693,192 728

74

Up 15 Moccona Moccona 174,721 5,455

74

Down 16 I amsterdam I amsterdam 787,365 667

74

Up 17 Marie Jo Marie Jo 192,202 3,225

73

Up 18 Scotch & Soda Scotch & Soda 353,793 1,743

73

Down 19 Amstel Lager Amstel Lager 362,287 1,756

73

Down 20 Heineken Heineken 23,484,810 15

73

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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