Facebook Global Brands - Meksika

Total: 61

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cerveza Modelo Cerveza Modelo 4,269,435 104,672

91

No variation 2 Cinemex Cinemex 7,438,500 5,878

86

Up 3 Volaris Volaris 3,511,532 12,747

85

Down 4 Cerveza Indio Cerveza Indio 2,723,752 10,530

83

No variation 5 Flexi Flexi 2,074,425 10,755

83

Down 6 Cerveza Sol Cerveza Sol 779,949 36,697

82

No variation 7 el Jimador Tequila el Jimador Tequila 1,801,563 11,025

81

Up 8 Liverpool Liverpool 4,391,491 1,528

81

Up 9 Hoteles City Hoteles City 958,343 5,878

80

No variation 10 Visit Mexico Visit Mexico 5,348,608 1,229

79

Down 11 Corona Corona 1,733,525 3,432

79

Down 12 Jarritos Jarritos 2,259,430 2,585

79

Down 13 Suburbia Suburbia 3,842,728 998

79

No variation 14 Corona Extra Europe Corona Extra Europe 14,559,986 399

79

Down 15 Dos Equis Dos Equis 4,202,698 1,278

79

No variation 16 Jose Cuervo Jose Cuervo 3,148,445 727

77

Up 17 Bissú Cosmetics Bissú Cosmetics 590,744 3,856

77

Down 18 Elektra Elektra 3,545,228 579

77

Down 19 Telcel Telcel 5,035,825 245

76

Up 20 Linio Linio 5,818,094 530

75

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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