Facebook Global Brands - Meksika

Total: 61

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Cinemex Cinemex 7,362,892 9,738

88

Down 2 Cerveza Modelo Cerveza Modelo 4,240,349 23,091

88

No variation 3 Volaris Volaris 3,477,071 9,457

85

Up 4 Cerveza Indio Cerveza Indio 2,724,045 11,844

84

Down 5 Visit Mexico Visit Mexico 5,266,301 4,164

84

No variation 6 Flexi Flexi 2,024,515 9,884

84

Up 7 Dos Equis Dos Equis 4,138,257 2,837

81

Down 8 Jarritos Jarritos 2,266,261 4,969

81

Up 9 Liverpool Liverpool 4,180,147 1,262

81

No variation 10 Suburbia Suburbia 3,801,403 1,643

81

Down 11 Hoteles City Hoteles City 906,353 6,285

80

Up 12 Corona Extra Europe Corona Extra Europe 14,438,547 458

79

Down 13 Elektra Elektra 3,525,181 1,234

79

No variation 14 Cerveza Sol Cerveza Sol 771,751 6,871

79

Up 15 Corona Corona 1,722,561 1,772

78

Up 16 Jose Cuervo Jose Cuervo 3,148,445 727

78

Down 17 Telcel Telcel 4,928,515 305

77

No variation 18 el Jimador Tequila el Jimador Tequila 1,795,895 1,015

76

No variation 19 Bissú Cosmetics Bissú Cosmetics 565,566 1,883

75

No variation 20 Sol Beer Sol Beer 835,425 1,226

74

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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