Facebook Global Brands - İtalya

Total: 186

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Ferrari Ferrari 16,600,201 37,971

93

Up 2 Versace Versace 4,905,133 48,027

90

Up 3 Giorgio Armani Giorgio Armani 8,241,974 32,941

90

Down 4 Gucci Gucci 16,557,287 10,870

90

Down 5 Maserati Maserati 5,545,886 33,655

90

Up 6 Lamborghini Lamborghini 12,474,115 14,952

90

Down 7 Ferrero Rocher Ferrero Rocher 20,624,424 8,003

88

Down 8 Calzedonia Calzedonia 3,265,987 34,241

88

No variation 9 Dolce&Gabbana Dolce&Gabbana 11,205,854 8,021

88

No variation 10 Bulgari Bulgari 4,255,693 19,772

88

Up 11 Diesel Diesel 4,687,101 16,199

87

Down 12 Ray-Ban Ray-Ban 14,612,589 3,810

86

Up 13 Prada Prada 6,270,943 8,368

86

Down 14 Nutella Nutella 32,077,054 2,196

86

Up 15 Intimissimi Intimissimi 2,837,636 10,466

85

Down 16 Ducati Ducati 3,375,261 7,993

85

No variation 17 Kinder Kinder 11,833,566 3,403

84

Up 18 Moncler Moncler 2,939,677 8,912

84

No variation 19 Valentino Valentino 2,730,236 7,252

83

Up 20 Liu Jo Liu Jo 1,110,752 15,905

83

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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