Facebook Global Brands - Almanya

Total: 240

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Adidas Adidas 32,574,713 51,816

95

No variation 2 Mercedes-Benz Mercedes-Benz 20,952,438 9,048

90

No variation 3 BMW BMW 20,227,792 5,582

88

Up 4 Puma Puma 18,901,096 6,958

88

Down 5 New Yorker New Yorker 3,437,449 31,582

88

Up 6 ESA/Hubble ESA/Hubble 2,356,347 37,384

87

No variation 7 Zalando Zalando 5,355,110 14,954

87

Up 8 Siemens Siemens 485,229 145,678

86

Down 9 adidas Running adidas Running 7,952,459 11,810

86

Up 10 adidas Skateboarding adidas Skateboarding 3,162,478 29,607

86

Up 11 Trivago Trivago 11,111,062 4,552

86

No variation 12 Hugo Boss Hugo Boss 8,118,043 8,332

86

Down 13 Porsche Porsche 11,505,956 4,707

86

Down 14 Volkswagen Volkswagen 32,235,324 1,290

85

No variation 15 Allianz Allianz 1,200,524 20,723

84

Up 16 Knorr Knorr 12,377,555 9,200

83

Down 17 adidas Soccer adidas Soccer 28,549,764 1,062

83

Down 18 Davidoff Café Davidoff Café 609,445 36,999

83

No variation 19 Nivea Nivea 21,400,353 1,712

83

Up 20 Braun Braun 1,699,947 12,033

81

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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