Facebook Global Brands - Kolombiya

Total: 42

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Juan Valdez Café Juan Valdez Café 4,025,095 11,201

85

No variation 2 Cerveza Aguila Cerveza Aguila 1,645,345 12,927

83

No variation 3 Old Parr Old Parr 1,333,888 6,763

80

No variation 4 NotiMillos NotiMillos 442,090 11,961

80

Up 5 Aguardiente Antioqueño Aguardiente Antioqueño 300,978 6,394

77

Down 6 Leonisa Leonisa 835,226 2,373

76

Up 7 Avianca Avianca 2,515,175 215

73

No variation 8 Postobón Postobón 366,420 2,153

73

Up 9 Éxito Éxito 1,627,362 179

72

Down 10 Creaciones Tejidas Creaciones Tejidas 385,081 744

71

No variation 11 Totto Totto 4,188,470 75

70

No variation 12 Café de Colombia Café de Colombia 334,757 495

69

Up 13 Claro Colombia Claro Colombia 1,039,079 71

68

Down 14 ECOPETROL S.A ECOPETROL S.A 345,724 201

67

Down 15 SsangYong Colombia SsangYong Colombia 17,947 3,183

67

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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