Facebook Global Brands - Kolombiya

Total: 66

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Juan Valdez Café Juan Valdez Café 4,038,071 12,343

85

No variation 2 Old Parr Old Parr 1,341,385 13,392

82

No variation 3 Cerveza Aguila Cerveza Aguila 1,649,633 8,675

79

No variation 4 Fpl Fpl 173,916 31,364

79

No variation 5 Café de Colombia Café de Colombia 335,048 4,130

75

No variation 6 Leonisa Leonisa 855,110 1,386

75

No variation 7 NotiMillos NotiMillos 442,937 2,373

74

Up 8 Avianca Avianca 2,535,798 233

73

Up 9 Éxito Éxito 1,650,847 210

72

Down 10 Ambar Ambar 110,535 4,518

72

Up 11 Museo de Arte Contemporaneo de Monterrey Museo de Arte Contemporaneo de Monterrey 168,315 2,366

72

Down 12 Creaciones Tejidas Creaciones Tejidas 387,234 713

71

Down 13 Totto Totto 4,235,231 115

71

No variation 14 Claro Colombia Claro Colombia 1,049,713 98

68

Up 15 El Ser Creativo El Ser Creativo 360,706 373

68

Up 16 ECOPETROL S.A ECOPETROL S.A 345,831 390

68

Up 17 Iberia Express Iberia Express 302,138 331

68

Down 18 Postobón Postobón 365,570 341

68

Down 19 epm epm 127,224 598

67

No variation 20 Aguardiente Antioqueño Aguardiente Antioqueño 303,046 278

67

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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