Facebook Global Brands - Brezilya

Total: 62

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Fini Fini 5,130,325 636,496

97

Up 2 O Boticário O Boticário 13,540,561 187,981

96

Down 3 Skol Skol 12,581,336 148,521

94

Down 4 Cacau Show Cacau Show 9,469,778 155,310

94

No variation 5 Via Marte Via Marte 3,537,146 332,157

94

Down 6 Natura Brasil Natura Brasil 13,095,752 63,474

93

Down 7 Guaraná Antarctica Guaraná Antarctica 16,031,309 74,256

91

Up 8 Hotel Urbano Hotel Urbano 12,252,192 13,333

89

Down 9 Garoto Garoto 12,649,745 16,690

89

Down 10 Ruffles Brasil Ruffles Brasil 2,528,730 59,405

87

Down 11 Eudora Eudora 4,500,271 18,393

87

Down 12 Petrobras Petrobras 1,780,469 31,735

85

Up 13 Magazine Luiza Magazine Luiza 5,209,629 6,641

85

Up 14 Melissa (English) Melissa (English) 6,089,127 8,691

85

Down 15 Dafiti Dafiti 10,810,737 2,618

84

Down 16 BebeStore BebeStore 2,808,344 10,381

84

Down 17 Lacta Lacta 8,034,384 3,718

83

No variation 18 Pão de Açúcar Pão de Açúcar 1,388,405 14,747

83

No variation 19 decolar.com decolar.com 10,761,645 1,669

82

No variation 20 TNT Energy Drink TNT Energy Drink 1,947,791 11,575

82

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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