Facebook Brands & Organisations - İspanya

Total: 3381

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Zara Zara 26,101,865 19,104

85

No variation 2 Facebook España Facebook España 1,585,979 227,472

83

No variation 3 Pull & Bear Pull & Bear 6,408,940 25,423

82

No variation 4 Estrella Damm Estrella Damm 771,220 198,427

81

No variation 5 Bershka Bershka 10,688,827 7,113

80

Up 6 Hawkers Hawkers 6,126,228 10,313

80

Up 7 Mango Mango 10,730,572 4,329

79

Down 8 Massimo Dutti Massimo Dutti 3,757,914 13,318

79

Up 9 Ybarra Ybarra 644,741 53,743

78

Down 10 Desigual Desigual 7,337,396 4,995

78

Up 11 Podemos Podemos 918,568 29,210

78

Up 12 Torres Torres 749,422 39,139

77

Up 13 BBVA BBVA 18,781,207 1,266

77

Down 14 Stradivarius Stradivarius 5,092,545 3,412

76

Down 15 McDonald's España McDonald's España 997,021 14,128

76

Up 16 Tous Tous 1,553,371 8,155

75

Up 17 BMW España BMW España 574,771 20,335

75

No variation 18 Royal Caribbean España Royal Caribbean España 4,302,360 3,569

75

Up 19 Chupa Chups Chupa Chups 6,713,977 3,917

75

Up 20 Lacasitos Lacasitos 760,169 14,615

75

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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