Facebook Brands & Organisations - Fransa

Total: 818

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Louis Vuitton Louis Vuitton 20,782,289 96,661

88

Down 2 Chanel Chanel 20,720,081 64,865

87

No variation 3 Christian Dior Christian Dior 16,337,516 25,158

84

No variation 4 Bugatti Bugatti 4,668,343 93,744

84

No variation 5 Ciroc Ciroc 851,843 291,040

82

Up 6 L'Oréal Group L'Oréal Group 2,129,960 78,383

82

Down 7 Lacoste Lacoste 14,835,708 11,094

81

Up 8 Bata Bata 4,471,103 34,269

81

Down 9 Cupid plc Cupid plc 981,410 449,504

80

Up 10 Institut National de l'Audiovisuel (INA) Institut National de l'Audiovisuel (INA) 701,342 68,151

79

Down 11 Jennyfer Jennyfer 2,848,413 22,454

79

Down 12 Nutella France Nutella France 2,958,316 21,253

79

No variation 13 Moët & Chandon Moët & Chandon 2,298,496 22,435

78

No variation 14 Coca-Cola France Coca-Cola France 3,290,847 16,834

78

Up 15 M&M's France M&M's France 2,319,246 14,712

78

Up 16 Sephora France Sephora France 1,131,921 22,643

77

Up 17 Garnier France Garnier France 514,149 62,716

77

Down 18 Orangina Orangina 991,216 32,939

77

Up 19 Bioderma France Bioderma France 459,723 65,069

77

Down 20 Yves Saint Laurent Yves Saint Laurent 2,866,036 11,645

77

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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