Alianzo Rank Local Brands - Venezuela

Total: 56

  # PROFILE
No variation 1 Banesco Banesco 1 71 58 65 65 46 0 49 52 0 0 0
No variation 2 BBVA Provincial BBVA Provincial 58 67 59 56 34 64 0 49 0 0 0 0
No variation 3 Movistar Venezuela Movistar Venezuela 14 68 59 56 0 0 76 50 0 0 0 0
No variation 4 Cinex Cinex 0 68 64 43 0 0 56 55 0 0 0 0
No variation 5 Ministerio de Turismo de Venezuela Ministerio de Turismo de Venezuela 0 70 54 49 0 0 0 0 0 0 0 0
No variation 6 Nestlé Venezuela Nestlé Venezuela 0 56 59 36 0 0 0 0 0 0 0 0
Up 7 Parque Los Aviadores Parque Los Aviadores 0 54 48 0 0 0 0 46 0 0 0 0
Down 8 Trujillanos Futsal Trujillanos Futsal 0 47 54 0 0 0 0 45 0 0 0 0
Up 9 Turismo Maso Turismo Maso 50 52 49 0 0 0 0 0 0 0 0 0
Up 10 Paginasamarillascantv Venezuela Paginasamarillascantv Venezuela 0 51 46 33 0 0 0 0 0 0 0 0
Down 11 Banco de Venezuela Banco de Venezuela 0 65 47 0 0 0 0 0 0 0 0 0
Down 12 Despegar Venezuela Despegar Venezuela 1 60 47 0 0 26 0 0 0 0 0 0
Up 13 Elsoldemargarita Venezuela Elsoldemargarita Venezuela 0 0 47 52 0 0 0 55 0 0 0 0
Up 14 Guerreros del Lago Guerreros del Lago 0 40 40 0 0 0 0 40 0 0 0 0
Down 15 Travalo Venezuela Travalo Venezuela 20 35 51 23 0 0 0 0 0 0 0 0
No variation 16 Alcaldía de Naguanagua Alcaldía de Naguanagua 0 57 43 0 0 0 0 0 0 0 0 0
Up 17 Mrw Venezuela Mrw Venezuela 0 39 54 0 0 0 0 0 0 0 0 0
Down 18 L'Oréal Paris Venezuela L'Oréal Paris Venezuela 0 42 50 0 0 0 0 0 0 0 0 0
No variation 19 Ecodiversa Ecodiversa 0 28 46 0 0 0 0 23 0 0 0 0
No variation 20 Mercantil Banco Universal Mercantil Banco Universal 0 67 0 53 0 0 0 0 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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