Alianzo Rank Local Brands - Peru

Total: 71

  # PROFILE
No variation 1 Congreso de la República del Perú Congreso de la República del Perú 0 67 60 61 0 0 0 0 70 0 35 0
No variation 2 Movistar Perú Movistar Perú 30 72 86 72 0 16 0 51 0 0 0 0
No variation 3 Ripley Perú Ripley Perú 0 58 74 64 54 53 46 52 0 0 0 0
No variation 4 Samsung Peru Samsung Peru 0 65 81 66 0 0 0 50 0 0 0 0
No variation 5 Marca PERÚ Marca PERÚ 0 75 77 71 0 42 33 0 0 0 0 0
No variation 6 Interbank Interbank 0 62 72 55 0 0 0 44 0 0 0 0
Up 7 Banco de Crédito BCP Banco de Crédito BCP 0 65 69 72 65 0 0 0 0 0 0 0
Down 8 Claro Perú Claro Perú 0 64 68 71 0 51 0 0 0 0 0 0
Up 9 Pilsen Callao Pilsen Callao 0 49 80 58 0 0 0 0 0 0 0 0
Down 10 Latam Perú Latam Perú 0 45 71 0 0 0 0 57 0 0 0 0
Up 11 Bn Perú Bn Perú 0 52 67 50 0 0 0 0 0 0 0 0
Down 12 Cineplanet Cineplanet 0 63 72 0 0 0 0 0 0 0 0 0
Up 13 Salkantay Trek to Machu Picchu Salkantay Trek to Machu Picchu 32 14 18 20 12 0 22 0 55 0 25 0
Down 14 Universidad Privada Antenor Orrego (UPAO) Universidad Privada Antenor Orrego (UPAO) 0 49 63 48 0 0 0 0 0 0 0 0
Up 15 Elpopular Perú Elpopular Perú 0 58 66 0 0 55 0 0 0 0 0 0
Down 16 Unmsm Perú Unmsm Perú 0 60 69 0 0 0 0 0 0 0 0 0
No variation 17 Diners Club Perú Diners Club Perú 0 43 73 0 0 0 20 0 0 0 0 0
No variation 18 Universidad Católica Los Ángeles de Chimbote Universidad Católica Los Ángeles de Chimbote 0 41 56 43 0 0 0 0 0 0 0 0
Up 19 Netjoven Perú Netjoven Perú 0 49 61 0 0 0 0 0 0 0 0 0
Down 20 Nissan Perú Nissan Perú 0 18 74 29 0 0 0 0 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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