Alianzo Rank Local Brands - Arjantin

Total: 171

  # PROFILE
No variation 1 Greenpeace Argentina Greenpeace Argentina 66 75 79 73 0 0 0 54 0 0 0 0
No variation 2 Movistar Argentina Movistar Argentina 50 70 70 68 0 65 48 46 0 0 0 0
Up 3 McDonald's Argentina McDonald's Argentina 0 62 80 73 0 0 0 53 0 0 0 0
Up 4 Samsung Argentina Samsung Argentina 0 62 73 82 0 32 0 52 0 0 0 0
Down 5 Garbarino Garbarino 0 61 77 65 0 50 24 47 0 0 0 0
No variation 6 Falabella Argentina Falabella Argentina 0 63 73 82 56 51 45 20 0 0 0 0
No variation 7 Personal Personal 0 63 49 74 0 52 23 60 0 0 0 0
Up 8 La Segunda Seguros La Segunda Seguros 45 48 68 45 0 43 0 42 0 0 0 0
Down 9 Claro Argentina Claro Argentina 0 62 78 76 0 0 0 0 0 0 0 0
Down 10 Peugeot Argentina Peugeot Argentina 0 59 76 71 0 54 0 0 0 0 0 0
Up 11 Banco Provincia Banco Provincia 0 49 66 45 0 0 23 43 0 0 0 0
Down 12 Lagaceta Argentina Lagaceta Argentina 0 62 68 73 0 0 0 0 0 0 0 0
Down 13 Staples Argentina Staples Argentina 45 50 68 34 55 33 32 0 0 0 0 0
Down 14 Rionegro Argentina Rionegro Argentina 0 60 64 0 0 30 0 46 0 0 0 0
Down 15 Dafiti Argentina Dafiti Argentina 0 42 72 0 0 39 55 51 0 0 0 0
Down 16 Netshoes Argentina Netshoes Argentina 0 48 69 0 0 0 0 49 0 0 0 0
Up 17 Tránsito Córdoba Tránsito Córdoba 56 61 43 0 0 17 0 46 0 0 26 0
Down 18 Partido de La Costa Partido de La Costa 50 0 39 0 0 0 0 0 63 0 0 0
No variation 19 Nestlé Argentina Nestlé Argentina 0 42 70 55 0 0 0 0 0 0 0 0
No variation 20 Citroën Argentina Citroën Argentina 0 55 48 55 0 78 52 0 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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