Youtube Local Brands - Brasil

Total: 207

  # PROFILE SUBSCRIBERS VIEWS ranking
Up 1 Fiat Automóveis Brasil fiat 517,850 139,969,154

95

Up 2 Claro Brasil ClaroBrasil 374,777 358,100,789

94

Up 3 Sony Pictures Brasil SonyPicturesBrasil 358,165 281,043,108

93

Down 4 Netshoes netshoes 160,863 103,306,462

93

Up 5 Descomplica Descomplica 1,302,817 91,012,953

93

Up 6 OMO Brasil omobrasil 43,393 39,114,563

91

Down 7 Nissan Brasil nissanoficial 261,871 178,036,927

89

Up 8 Motorola Brasil motorolabrasil 308,130 258,306,243

89

Down 9 Renault Brasil RenaultBrasil 241,185 83,959,511

88

No variation 10 Santander Brasil santanderbrasil 120,131 262,115,410

87

No variation 11 Honda Automóveis do Brasil Honda Automóveis 130,926 97,389,393

86

Up 12 L'Oreal Paris Brasil lorealparisbrasil 91,235 179,224,575

86

Up 13 Estratégia Concursos Estratégia Concursos 423,658 25,084,666

86

Down 14 Vivo Vivo 791,455 269,236,707

85

Up 15 Gran Cursos Online grancursostv 458,636 43,446,506

84

Down 16 Moto Brasil siteMOTOcombr 54,430 17,826,464

84

Up 17 Burger King Brasil burgerkingbr 27,841 25,732,101

84

Down 18 Smirnoff Brasil SmirnoffBrasil 90,871 62,073,033

83

Down 19 Pantene Brasil pantenebrasil 212,161 86,453,890

82

Up 20 Land Rover Brasil landrover 110,197 31,342,199

81

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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