Youtube Global Brands - Brasil

Total: 43

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 O Boticário boticario 972,895 345,389,174

95

Up 2 Itaú BancoItau 469,918 529,216,948

90

Down 3 Bradesco bradesco 669,676 545,459,540

90

Up 4 Guaraná Antarctica guaranaantarctica 67,564 67,115,616

86

Down 5 Oi (Brasil Telecom) oi 304,106 441,493,293

86

Up 6 Natura Brasil naturabemestarbem 348,728 151,976,682

86

Down 7 Skol Skol 256,175 163,165,939

85

Up 8 Eudora Eudora 91,504 36,378,635

84

Down 9 GOL gol 119,278 84,717,904

84

No variation 10 Magazine Luiza MAGAZINELUIZACOM 1,204,134 273,293,925

83

Up 11 iFood ifooddelivery 214,581 380,898,324

77

Down 12 Garoto GarotoChocolates 16,980 8,976,172

77

No variation 13 Cacau Show CacauShowBR 42,380 133,627,550

73

No variation 14 AZUL - Linhas Aéreas Brasileiras voeazul 19,606 10,015,320

71

No variation 15 Risqué Risqué 7,114 27,465,430

70

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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