Youtube Global Brands - Brasil

Total: 42

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Bradesco bradesco 369,342 358,640,472

97

No variation 2 iFood ifooddelivery 191,543 253,443,550

93

Up 3 Magazine Luiza MAGAZINELUIZACOM 798,587 202,688,536

91

Down 4 Itaú BancoItau 344,120 416,185,675

90

Up 5 Skol Skol 156,721 122,371,007

86

Down 6 Oi (Brasil Telecom) oi 199,298 299,484,735

85

No variation 7 O Boticário boticario 540,923 233,761,746

85

No variation 8 Cacau Show CacauShowBR 30,252 99,705,025

82

No variation 9 GOL gol 76,025 50,686,162

78

Up 10 Seiiti Arata Arata Academy SPANISH 138,616 4,326,874

78

Down 11 Guaraná Antarctica guaranaantarctica 67,131 66,853,467

78

Up 12 Natura Brasil naturabemestarbem 216,934 91,594,034

76

Down 13 Lacta lactaoficial 31,831 82,131,383

76

No variation 14 Eudora Eudora 42,231 8,494,983

76

No variation 15 Ambev ambevbrasil 34,146 47,990,597

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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