VKontakte Brands & Organisations

  # PROFILE MEMBERS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Сбербанк Сбербанк 2,113,141 2,576

100

No variation 2 Coca-Cola Coca-Cola 4,017,840 1,377

99

No variation 3 Sunlight Sunlight 1,318,544 1,628

96

No variation 4 Skittles Skittles 540,217 3,214

96

No variation 5 Marvel Russia Marvel Russia 319,297 3,148

95

Up 6 KFC KFC 1,890,695 933

93

Up 7 Adidas Originals Adidas Originals 477,906 2,569

92

Up 8 Kit Kat Kit Kat 237,886 2,307

91

Up 9 Samsung Mobile Samsung Mobile 1,243,651 547

91

No variation 10 Дочки - Сыночки Дочки - Сыночки 749,281 1,251

91

Up 11 Adidas Adidas 625,423 1,690

90

Down 12 Pepsi Russia Pepsi Russia 1,947,887 1,205

90

No variation 13 Audi Russia Audi Russia 351,689 2,244

90

Down 14 Билайн Билайн 790,359 361

90

Up 15 Сбербанк: Банк друзей Сбербанк: Банк друзей 123,349 1,710

88

Up 16 Nikon Russia Nikon Russia 349,868 419

87

Up 17 Ситилинк Ситилинк 158,790 1,450

87

Up 18 Rivegauche Rossiya Rivegauche Rossiya 265,692 461

87

No variation 19 Chupa Chups Chupa Chups 169,742 2,370

86

Up 20 Gloria Jeans Gloria Jeans 425,632 622

86


Largest growth on VKontakte (Last 30 days)


# Profile   Difference
1 ПАО «НК «Роснефть» ПАО «НК «Роснефть»

+61
2 Ktonanovenkogo Rossiya Ktonanovenkogo Rossiya

+29
3 Migom Byelarus Migom Byelarus

+29
4 Air France Air France

+25
5 Victoria's Secret Victoria's Secret

+22

Would you like to see the full list? Largest growth

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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