Twitter Local Brands - Estados Unidos

Total: 870

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Nintendo of America @NintendoAmerica 8,816,477 2,371

100

No variation 2 ACLU (American Civil Liberties Union) @ACLU 1,409,555 881

93

No variation 3 American Red Cross @RedCross 5,303,323 111

91

No variation 4 Sony USA @Sony 4,202,985 163

90

No variation 5 U.S. Marines @USMC 1,057,644 486

89

No variation 6 U.S. Army @USArmy 1,204,489 177

88

No variation 7 The New York Public Library (NYPL) @nypl 2,346,904 37

85

No variation 8 U.S. Air Force @usairforce 895,642 122

85

No variation 9 National Oceanic and Atmospheric Administration (NOAA) @NOAA 922,635 91

85

No variation 10 The Humane Society of the United States @HumaneSociety 754,992 125

85

Up 11 Senate Republicans @SenateGOP 539,464 76

83

Up 12 Samsung Mobile USA @SamsungMobileUS 5,336,887 10

83

Up 13 Human Rights Campaign @HRC 656,884 44

83

Down 14 McDonald's USA @McDonalds 3,527,519 18

83

No variation 15 National Rifle Association @NRA 494,005 149

82

Down 16 H&M USA @hmusa 566,151 341

82

Up 17 House Republicans @HouseGOP 502,188 81

82

Down 18 Toyota USA @Toyota 677,834 100

82

Up 19 National Wildlife Federation (NWF) @NWF 574,584 39

82

Up 20 American Cancer Society (ACS) @AmericanCancer 918,180 40

81

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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