Twitter Local Brands - Reino Unido

Total: 659

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Adidas UK @adidasUK 823,532 1,077

86

Up 2 Metropolitan Police @metpoliceuk 1,117,724 83

84

Up 3 Transport for London @TfL 2,231,979 41

83

Down 4 UK Parliament @UKParliament 1,335,593 35

82

No variation 5 PlayStation Europe @PlayStationEU 887,913 22

81

Down 6 Visit London @visitlondon 601,435 30

80

Up 7 Greater Manchester Police @gmpolice 560,477 40

79

Down 8 Visit Britain @VisitBritain 365,870 33

79

Up 9 RSBP (Royal Society for the Protection of Birds) @Natures_Voice 275,179 36

77

Up 10 Greenpeace UK @GreenpeaceUK 165,335 38

77

Up 11 B&M Stores @bmstores 71,125 385

74

Up 12 Missguided @Missguided 425,976 19

74

Up 13 Sony Pictures UK @SonyPicturesUK 279,485 21

73

Up 14 Fragrance Direct @FragranceDirect 50,856 486

73

Up 15 Urban Outfitters Europe @uoeurope 39,701 250

73

Up 16 Amazon UK @AmazonUK 1,690,541 3

73

Up 17 British Heart Foundation (BHF) @TheBHF 305,009 7

72

Up 18 Virgin Trains @VirginTrains 422,641 10

72

Down 19 UNICEF UK @UNICEF_uk 225,568 11

72

Up 20 Design Council UK @designcouncil 142,022 9

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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