Twitter Local Brands - Espanha

Total: 1950

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Policía España @policia 3,075,228 286

91

No variation 2 Podemos @ahorapodemos 1,304,861 154

87

No variation 3 Ministerio del Interior @interiorgob 495,884 287

84

Up 4 Ómnium Cultural @omnium 222,624 633

83

Down 5 PSOE @PSOE 581,113 71

82

Up 6 UPyD @UPYD 214,147 200

81

Up 7 Real Academia Española @RAEinforma 1,102,613 14

80

Up 8 Ayuntamiento de Madrid @MADRID 580,567 63

80

Down 9 PP @PPopular 675,218 34

80

Down 10 Izquierda Unida @iunida 516,692 61

80

Down 11 Esquerra (ERC) @Esquerra_ERC 221,116 150

80

Up 12 Nintendo España @NintendoES 354,960 90

78

Down 13 Greenpeace España @greenpeace_esp 362,547 18

78

Up 14 Ahora Madrid @AhoraMadrid 323,435 48

77

Up 15 Fundéu (Fundación del Español Urgente) @Fundeu 245,803 22

77

Down 16 UNICEF España @unicef_es 251,700 27

76

Down 17 Amnistía Internacional España @amnistiaespana 122,392 46

76

Down 18 Facua @facua 205,044 34

76

Up 19 Volkswagen España @VW_es 151,418 105

76

Up 20 Comunidad de Madrid @ComunidadMadrid 465,142 13

75

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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