Twitter Local Brands - Rússia

  • Adygeya
  • Altay
  • Altayskiy
  • Amur
  • Arkhangelskaya
  • Astrakhan
  • Bashkortostan
  • Belgorod
  • Brjansk
  • Buryatiya
  • Chechnya
  • Chelyabinsk Oblast
  • Chukotskiy Avtonomnyy Okrug
  • Chuvashia
  • Dagestan
  • Ingushetiya
  • Irkutsk
  • Ivanovo
  • Jaroslavl
  • Jewish Autonomous Oblast
  • Kabardino-Balkariya
  • Kaliningrad
  • Kalmykiya
  • Kaluga
  • Kamtsjatka
  • Karachayevo-Cherkesiya
  • Kareliya
  • Kemerovo
  • Khabarovsk Krai
  • Khakasiya
  • Khanty-Mansiyskiy Avtonomnyy Okrug
  • Kirov
  • Komi
  • Kostroma
  • Krasnodarskiy
  • Krasnoyarskiy
  • Kurgan
  • Kursk
  • Leningrad
  • Lipetsk
  • Magadan
  • Mariy-El
  • Mordoviya
  • Moscow
  • Moskovskaya
  • Murmansk
  • Nenetskiy Avtonomnyy Okrug
  • Nizjnij Novgorod
  • North Ossetia
  • Novgorod
  • Novosibirsk
  • Omsk
  • Orenburg
  • Orjol
  • Penza
  • Perm
  • Primorskiy
  • Pskov
  • Rjazan
  • Rostov
  • Sakha
  • Sakhalin
  • Samara
  • Saratov
  • Smolensk
  • St.-Petersburg
  • Stavropol'skiy
  • Sverdlovsk
  • Tambov
  • Tatarstan
  • Tjumen
  • Tomsk
  • Tula
  • Tverskaya
  • Tyva
  • Udmurtiya
  • Uljanovsk
  • Vladimir
  • Volgograd
  • Vologda
  • Voronezj
  • Yamalo-Nenetskiy Avtonomnyy Okrug
  • Zabaykal’skiy Kray

Total: 785

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Президент России @KremlinRussia 3,867,947 82

88

No variation 2 МИД России @MID_RF 1,274,856 31

80

No variation 3 Burberry Russia @Burberry_Russia 377,506 219

76

No variation 4 Единая Россия @er_novosti 160,342 32

73

No variation 5 Greenpeace Russia / Гринпис России @greenpeaceru 424,755 4

70

Up 6 Сбербанк @sberbank 780,768 3

69

No variation 7 Аэрофлот (Aeroflot) @aeroflot 205,266 10

69

Down 8 Kommersant Rossiya @kommersant 233,887 2

68

Up 9 Sportexpress Rossiya @sportexpress 320,696 3

68

Down 10 Thevillage Rossiya @villagemsk 438,909 1

67

Down 11 Ruvr Rossiya @sputnik_fr 47,141 6

67

Up 12 Lookatme Rossiya @lookatme_news 354,776 0

66

Up 13 милиция @mvd_official 127,200 5

66

Down 14 Aif Rossiya @aifonline 115,495 3

66

Up 15 5tv Rossiya @5tv 78,946 5

66

Down 16 Kaspersky Rossiya @Kaspersky_ru 159,792 4

66

Down 17 Rsport Rossiya @rsportru 305,283 1

66

No variation 18 Glamour Rossiya @GLAMOUR_Russia 954,779 0

65

Up 19 Radiovesti Rossiya @vesti_fm 98,021 2

65

Down 20 Newtimes Rossiya @the_newtimes 64,482 3

65

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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