Twitter Local Brands - Filipinas

  • Autonomous Region in Muslim Mindanao
  • Bicol
  • Cagayan Valley
  • Calabarzon
  • Caraga
  • Central Luzon
  • Central Visayas
  • Cordillera Administrative Region
  • Davao
  • Eastern Visayas
  • Ilocos
  • Mimaropa
  • National Capital Region
  • Northern Mindanao
  • Soccsksargen
  • Western Visayas
  • Zamboanga Peninsula

Total: 69

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Globe Telecom @enjoyGLOBE 1,529,225 18

78

Up 2 McDonald's Philippines @McDo_PH 975,565 51

77

Down 3 Smart Communications, Inc. @LiveSmart 1,414,818 6

76

No variation 4 Barcelona en Comú @bcnencomu 81,125 41

73

Up 5 Intermón Oxfam @OxfamIntermon 77,217 9

71

Down 6 Asociación Española Contra el Cáncer @aecc_es 55,579 20

70

Up 7 Ecovidrio @ecovidrio 64,356 16

69

No variation 8 Nescafé Dolce Gusto España @DolceGustoES 40,025 136

69

No variation 9 Adecco España @adecco_es 61,660 7

69

Down 10 VIPS @VIPS 70,492 34

69

No variation 11 ONO @VodafoneTV_es 32,410 11

67

No variation 12 PAH Barcelona @PAH_BCN 25,213 22

67

Up 13 UGT Unión General de Trabajadores @UGT_Comunica 24,759 9

66

Up 14 ONCE @ONCE_oficial 42,355 7

66

Down 15 BMW España @BMWEspana 156,556 0

66

Up 16 Yoigo @yoigo 67,137 4

66

Down 17 Jollibee @Jollibee 568,923 0

65

Up 18 Estrella Damm Català @EstrellaDammCat 74,788 2

64

Down 19 Toyota España @Toyota_Esp 82,585 0

64

Down 20 Nissan España @Nissan_ESP 72,429 0

64

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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