Twitter Local Brands - Itália

Total: 326

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 La Feltrinelli @LaFeltrinelli 739,248 32

81

Up 2 Partito Democratico @pdnetwork 232,478 48

79

Down 3 Greenpeace Italia @Greenpeace_ITA 515,778 17

79

Up 4 Palazzo Chigi - Governo Italiano @Palazzo_Chigi 565,460 10

77

Down 5 UNICEF Italia @UNICEF_Italia 329,521 23

77

Down 6 Infiniti USA @INFINITIUSA 211,913 32

77

No variation 7 IKEA Italia @IKEAITALIA 607,855 13

76

No variation 8 Esteri Italia @ItalyMFA 101,422 51

76

No variation 9 Focus Italia @Focus_it 139,968 8

72

No variation 10 Lettera43 Italia @Lettera43 98,939 3

70

Up 11 Liberoquotidiano Italia @Libero_official 189,949 2

70

Up 12 Melablog Italia @melablog 185,925 2

70

Down 13 Vodafone Italia @VodafoneIT 359,193 0

69

No variation 14 PlayStation Italia @PlayStationIT 55,917 16

68

Up 15 Romatoday Italia @romatoday 272,793 1

68

Down 16 Ilmattino Italia @mattinodinapoli 227,106 0

67

Up 17 Audi Italia @AudiIT 67,637 16

67

Down 18 Samsung Italia @SamsungItalia 262,806 1

66

Down 19 Milanofinanza Italia @MilanoFinanza 98,172 0

66

Down 20 Ninjamarketing Italia @ninjamarketing 42,607 2

66

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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