Twitter Local Brands - Argentina

Total: 130

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Greenpeace Argentina @GreenpeaceArg 427,447 45

79

No variation 2 Samsung Argentina @SamsungArg 309,421 8

69

Up 3 Frasespiolas Argentina @frasesmegustan 211,183 21

68

Up 4 Unlp Argentina @unlp 194,893 11

67

Down 5 Movistar Argentina @MovistarArg 271,206 2

67

Up 6 Losandes Argentina @LosAndesDiario 187,315 2

67

Down 7 McDonald's Argentina @McDonalds_Ar 308,385 6

67

Up 8 Falabella Argentina @Falabella_ar 162,561 6

66

Down 9 Personal @PersonalAr 403,350 0

66

Up 10 Diaadia Argentina @diaadiacomar 282,875 1

66

No variation 11 Lagaceta Argentina @LaGacetaTucuman 193,168 1

65

Down 12 Claro Argentina @ClaroArgentina 347,958 0

65

Down 13 Garbarino @garbarino 498,963 0

65

Up 14 Coca-Cola Argentina @CocaColaAr 302,456 2

64

Down 15 Tránsito Córdoba @TransitoCordoba 165,957 3

64

No variation 16 Buenos Aires Participación Ciudadana @BAPartCiudadana 250,702 5

64

Down 17 Radionacional Argentina @NacionalAM870 115,484 1

64

Up 18 Rionegro Argentina @rionegrocomar 82,602 2

63

Down 19 Peugeot Argentina @peugeotarg 84,336 4

62

Down 20 Propiedades_ba @Propiedades_BA 18,020 5

60

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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