Twitter Global Brands - Reino Unido

Total: 1040

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Burberry @Burberry 8,465,258 231

89

Up 2 Alexander McQueen @McQueen 1,851,835 52

79

Down 3 Aston Martin @astonmartin 1,136,158 136

79

Up 4 Oxfam @Oxfam 841,274 19

77

Up 5 Jimmy Choo @jimmychoo 1,493,539 47

77

Up 6 Jaguar @Jaguar 974,085 63

76

Up 7 Raspberry Pi @Raspberry_Pi 360,611 33

75

Up 8 Bentley @BentleyMotors 910,439 45

75

Up 9 BBC Learning English @bbcle 466,358 22

75

Up 10 Bet365 @bet365 374,955 74

74

Down 11 Asos @ASOS 1,044,676 14

74

Down 12 Topshop @Topshop 1,322,675 6

74

Down 13 Land Rover @LandRover 642,010 51

74

Up 14 Bitstamp @Bitstamp 160,069 187

74

Up 15 Asda @asda 449,129 52

73

Down 16 Rolls Royce Cars @rollsroycecars 747,241 43

73

Up 17 Net-a-porter.com @NETAPORTER 878,785 4

72

Up 18 Ubuntu @ubuntu 272,656 13

72

Up 19 EasyJet @easyJet 423,502 21

71

Up 20 House of Fraser @houseoffraser 369,082 32

71

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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