Twitter Global Brands - Países Baixos

Total: 152

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Greenpeace @Greenpeace 1,717,181 119

85

No variation 2 Adidas Originals @adidasoriginals 3,916,482 156

84

No variation 3 KLM @KLM 2,307,841 93

81

Up 4 Shell @Shell 489,799 162

78

Down 5 Tommy Hilfiger @TommyHilfiger 1,526,783 25

77

No variation 6 I amsterdam @Iamsterdam 388,579 33

72

No variation 7 Philips @Philips 344,411 31

71

No variation 8 Yoast @yoast 105,691 4

68

No variation 9 G-Star Raw @GStarRAW 102,293 7

63

No variation 10 Wetransfer @WeTransfer 30,994 19

62

Up 11 Here Technologies @here 36,829 8

62

Down 12 Twitter Counter @thecounter 76,918 0

61

No variation 13 ING Group @ING_news 23,510 14

61

No variation 14 Booking @bookingcom 124,947 0

61

Up 15 Ultimaker @Ultimaker 42,506 3

61

Down 16 3D Hubs @3DHubs 25,210 9

61

No variation 17 NXP Semiconductors @NXP 37,096 4

60

No variation 18 Hunkemöller @Hunkemoller 27,244 7

58

No variation 19 Heineken @Heineken 149,505 0

57

No variation 20 Usabilla @usabilla 13,461 1

57

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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