Twitter Global Brands - Itália

Total: 174

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Gucci @gucci 5,180,998 108

87

Up 2 Versace @Versace 4,246,769 110

85

Up 3 Dolce&Gabbana @dolcegabbana 5,155,679 52

85

Down 4 Lamborghini @Lamborghini 1,640,819 444

85

No variation 5 World Food Programme / Programme Alimentaire Mondial @WFP 1,536,683 64

83

No variation 6 Giorgio Armani @giorgioarmani 3,372,212 26

81

Up 7 Valentino @MaisonValentino 1,975,512 26

79

Down 8 Maserati @Maserati_HQ 889,765 95

79

No variation 9 Stella McCartney @StellaMcCartney 1,052,962 16

78

No variation 10 Prada @Prada 902,442 34

77

Up 11 Roberto Cavalli @Roberto_Cavalli 1,590,030 11

76

Down 12 Ducati @DucatiMotor 285,132 55

76

No variation 13 Fendi @Fendi 504,943 25

74

No variation 14 FAO @FAOnews 162,487 15

73

No variation 15 Salvatore Ferragamo @Ferragamo 489,997 15

72

Up 16 Moncler @Moncler 1,233,790 15

71

Down 17 Moschino @Moschino 413,215 7

71

No variation 18 Ray-Ban @ray_ban 481,738 8

69

No variation 19 Miu Miu @MIUMIUofficial 174,152 17

68

No variation 20 Fiat @fiat 138,069 12

68

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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