Twitter Global Brands - Alemanha

Total: 317

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Mercedes-Benz @MercedesBenz 2,272,374 101

87

No variation 2 Adidas @adidas 3,287,180 383

84

No variation 3 BMW @BMW 1,535,001 105

81

Up 4 Puma @PUMA 1,556,545 40

80

Down 5 Porsche @Porsche 1,603,659 123

80

No variation 6 ESA/Hubble @HUBBLE_space 505,925 170

78

No variation 7 adidas Running @adidasrunning 1,065,421 25

76

No variation 8 Transparency International @anticorruption 172,068 93

75

No variation 9 adidas Basketball @adidasHoops 518,141 64

72

Up 10 BMW i @BMWi 334,668 40

72

Down 11 Hugo Boss @HUGOBOSS 695,428 9

71

No variation 12 Deutsche Bank @DeutscheBank 678,921 4

70

No variation 13 SAP @SAP 228,212 7

70

Up 14 Siemens @Siemens 129,807 35

69

Down 15 Lufthansa @lufthansa 365,175 11

69

Down 16 Bayer @Bayer 138,894 17

69

No variation 17 BMW Motorrad @BMWMotorrad 156,940 13

68

No variation 18 Karl Lagerfeld @KarlLagerfeld 1,489,670 0

68

No variation 19 Siemens Energy & Automation @Siemens_Energy 117,480 6

67

No variation 20 BASF @BASF 56,862 14

65

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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