Twitter Global Brands - França

Total: 471

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Chanel @CHANEL 13,498,997 181

87

No variation 2 Christian Dior @Dior 8,227,527 139

85

No variation 3 Unesco (United Nations Educational, Scientific & Cultural Organization) @UNESCO 2,933,059 122

83

No variation 4 Louis Vuitton @LouisVuitton 7,131,081 109

82

Up 5 ESA (European Space Agency) @esa 805,594 64

79

Up 6 Cdiscount @Cdiscount 275,059 1,209

77

Up 7 Sephora @Sephora 2,110,609 8

75

Up 8 Jean Paul Gaultier @JPGaultier 1,528,281 24

74

Up 9 Lacoste @LACOSTE 1,035,208 27

74

Up 10 Total @Total 725,966 74

73

Down 11 FNAC @Fnac 213,571 169

73

Up 12 Givenchy @givenchy 915,191 24

73

Down 13 Yves Saint Laurent @YSL 4,134,577 0

72

No variation 14 Orange @orange 245,756 30

70

Up 15 Kenzo @kenzo 317,240 16

69

Up 16 Paris Tourist Office @ParisJeTaime 311,300 11

68

Down 17 Cartier @Cartier 404,360 14

68

Up 18 Renault @Groupe_Renault 125,134 27

68

Up 19 Maison Martin Margiela @Margiela 278,577 29

67

Down 20 Peugeot @Peugeot 136,715 26

67

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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