Twitter Global Brands - França

Total: 467

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Chanel @CHANEL 13,382,494 215

90

Up 2 Louis Vuitton @LouisVuitton 7,052,327 256

89

Down 3 Christian Dior @Dior 8,122,481 151

88

No variation 4 Unesco (United Nations Educational, Scientific & Cultural Organization) @UNESCO 2,817,704 179

87

No variation 5 ESA (European Space Agency) @esa 783,460 42

80

No variation 6 FNAC @Fnac 203,112 568

79

No variation 7 Sephora @Sephora 2,070,537 16

78

Up 8 Total @Total 699,566 102

77

Up 9 Lacoste @LACOSTE 1,028,016 24

77

Up 10 Cdiscount @Cdiscount 241,403 288

76

Down 11 Jean Paul Gaultier @JPGaultier 1,512,826 18

76

Up 12 Cartier @Cartier 395,713 63

75

Down 13 Givenchy @givenchy 898,912 25

75

No variation 14 Balenciaga @BALENCIAGA 711,561 32

75

No variation 15 Yves Saint Laurent @YSL 4,022,188 0

73

No variation 16 Orange @orange 244,766 23

72

No variation 17 Paris Tourist Office @ParisJeTaime 284,950 14

71

Up 18 Renault @Groupe_Renault 123,608 22

69

Up 19 Maison Martin Margiela @Margiela 276,471 16

69

Down 20 Air France @AirFranceFR 568,251 4

69

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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