Twitter Global Brands - Colômbia

  • Amazonas
  • Antioquia
  • Arauca
  • Atlántico
  • Bogotá D.C.
  • Bolívar
  • Boyacá
  • Caldas
  • Caquetá
  • Casanare
  • Cauca
  • Cesar
  • Chocó
  • Córdoba
  • Cundinamarca
  • Guainía
  • Guaviare
  • Huila
  • La Guajira
  • Magdalena
  • Meta
  • Nariño
  • Norte de Santander
  • Putumayo
  • Quindío
  • Risaralda
  • San Andrés y Providencia
  • Santander
  • Sucre
  • Tolima
  • Valle del Cauca
  • Vaupés
  • Vichada

Total: 79

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Avianca @Avianca 807,091 4

69

No variation 2 ECOPETROL S.A @ECOPETROL_SA 203,208 17

68

Up 3 Café de Colombia @CafedeColombia 112,966 16

65

No variation 4 Fpl @insideFPL 29,996 33

65

No variation 5 Juan Valdez Café @JuanValdezCafe 281,979 5

64

Down 6 Ambar @cervezasambar 27,922 25

63

Down 7 Libremercado @libre_mercado 32,677 8

63

Down 8 FerRubioA @FerRubioA 17,979 4

63

Down 9 Indra @IndraCompany 25,180 6

61

Down 10 Claro Colombia @ClaroColombia 163,022 2

61

Up 11 Segib @SEGIBdigital 25,493 5

60

Up 12 Tuenti Móvil @TuentiES 27,214 11

60

Down 13 Ferrovial @ferrovial_es 55,603 2

60

No variation 14 Bolsamania @bolsamania 36,229 1

60

Down 15 Universia @Universia 45,265 0

60

Down 16 Cerveza Aguila @CervezaAguila 80,725 4

59

Up 17 Iberia Express @iberiaexpress 42,134 2

59

Down 18 Seobythesea @bill_slawski 21,781 1

59

No variation 19 Museo de Arte Contemporaneo de Monterrey @MuseoMARCO 50,136 1

58

Down 20 Guiadelocio @guiadelocio 24,240 2

58

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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