Linkedin Local Brands - Alemanha

Total: 34

  # PROFILE FOLLOWERS INTERACTIONS (IN LAST 10 ITEMS) ranking
No variation 1 Lidl Deutschland Lidl Deutschland 31,561 596

78

No variation 2 Commerzbank Deutschland Commerzbank Deutschland 42,814 156

78

No variation 3 Otto.de Otto.de 9,302 568

72

No variation 4 Douglas Deutschland Douglas Deutschland 4,439 102

68

No variation 5 HypoVereinsbank - UniCredit Bank AG HypoVereinsbank - UniCredit Bank AG 7,254 43

64

No variation 6 Kfw Deutschland Kfw Deutschland 9,494 211

62

No variation 7 ESO (European Southern Observatory) ESO (European Southern Observatory) 5,084 90

59

Up 8 Twago Deutschland Twago Deutschland 1,164 11

57

Down 9 Ekomi Deutschland Ekomi Deutschland 2,214 24

57

No variation 10 DZ Bank DZ Bank 5,341 143

57

Up 11 UDG (United Digital Group) UDG (United Digital Group) 1,274 37

54

Down 12 Postbank Postbank 3,886 191

54

No variation 13 Dekabank Dekabank 2,451 7

53

No variation 14 DaWanda Deutschland DaWanda Deutschland 1,972 16

49

Up 15 Media Markt Deutschland Media Markt Deutschland 41,033 0

45

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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