Linkedin Local Brands - Brasil

Total: 50

  # PROFILE FOLLOWERS INTERACTIONS (IN LAST 10 ITEMS) ranking
No variation 1 Santander Brasil Santander Brasil 155,383 7,815

100

No variation 2 FGV FGV 577,762 995

84

Up 3 BM&FBOVESPA BM&FBOVESPA 127,653 850

79

Down 4 Nubank Nubank 43,893 4,762

79

No variation 5 Lojas Renner Lojas Renner 197,814 844

76

Up 6 Resultados Digitais Resultados Digitais 12,559 110

73

Down 7 MRV Engenharia MRV Engenharia 83,103 2,885

73

No variation 8 Porto Seguro Porto Seguro 120,609 4,258

70

No variation 9 Sicredi Sicredi 86,450 2,094

67

Up 10 Empregos Brasil Empregos Brasil 34,344 192

67

Down 11 C&A Brasil C&A Brasil 52,059 3,376

66

No variation 12 Ipiranga Ipiranga 49,569 2,528

65

No variation 13 Caixa Econômica Federal Caixa Econômica Federal 99,760 441

64

Up 14 Samba Tech Samba Tech 12,207 83

63

Down 15 Vivo Vivo 96,836 447

62

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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